About Us

Crucial Hemp CBD oil is produced in small batches using the lipid infusion method.  Lipid infusion is a time tested process that gently seeps CBD rich hemp flowers in pure botanical oils. The process is hands-on and time consuming, but it produces a superior CBD oil that captures the full spectrum of the hundred plus components of the hemp plant.

Crucial Hemp’s was founded in Tucson, AZ by Denny Finneran in 1993. Denny was a prominent participant in the hemp industry’s successful campaign to legalize the cultivation of hemp in America. Denny strongly believes that hemp can play an important role in healing the planet and improving the lives of people everywhere.  He is totally committed to producing Hemp CBD products that are pure, effective, and affordable for everyone.

Denny teaching hemp cultivation in Zimbabwe